Ansys OPTIS and Quintessence Yachts: Using Virtual Reality as a Highly Reliable Marketing Tool “The Ansys OPTIS VR configurator is extremely accurate in terms of colors and materials definition, and light effects. It is also very flexible in terms of devices to support it: Quintessence Yachts will upload the VR on our website, and use it on mobile phones as well. Headsets are now available at affordable costs and can be used also as a special gift for our best clients or influencers.” Mariella Mengozzi CEO / Quintessance Yachts CASE STUDY /Ansys OPTIS and Quintessence Yachts Using Virtual Reality as a Highly Reliable Marketing Tool // 2 CASE STUDY / Busin ess Challen ges To achieve their marketing goals, Quintessence Yachts marketing activities are divided into two main areas:

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