Case Study

An Online Insurance pioneer uses TCS’ Listening solution to enhance product positioning and online engagement

An Online Insurance pioneer uses TCS’ Listening solution to enhance product positioning and online engagement

An Online Insurance pioneer uses TCS’ Listening solution to enhance product positioning and online engagement As one of the pioneers of online life insurance in India, our client wished to step up its web presence a notch by providing a seamless and consistent customer experience across multiple touch points such as web, mobile and social media. TCS conducted a detailed study of the company’s digital marketing operations, identified the gaps an

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