Amphitheater & Convention Center Study South Padre Island, Texas South Padre Island is home to a number of beach hotels and is known as a prime location for spring breakers. However, spring break lasts approximately two weeks out of the year and as a result, the town worked to diversify its market mix. As part of this strategy, it opened a convention center approximately 25 years ago and recently opened the World Birding Center adjacent to the center. It has also built up its second home market and improved the conditions at its hotels to attract higher-rated business. Mr. Hunden managed and completed a study to assess the strategy for continuing this diversification. The primary components to be considered were the development of new and improved hotel product, an amphitheat

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