Case Study

AMERICASH LOANS

AMERICASH LOANS

Pages 4 Pages

SUMMARY of SUCCESS AMERICASH LOANS [ financial services ] AmeriCash Loans uses Vyond videos in its email campaigns and YouTube channel. Their content ranges from a video introducing their new website to videos that explain the online and in-store application processes and how to create a customer profi le. • 400,000 views of the company’s YouTube channel since its creation in August 2016 • 23% of incoming customers in Q1 2017 said that they learned about the company through its online videos • 130% increase CTR for email campaigns featuring animated videos, compared with CTR for emails without animated videoBACKGROUND Founded in 1997 in Des Plaines, Illinois, AmeriCash Loans and its affiliates are leading providers of alternative consumer financial services such as installment lo

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