Case Study
American Cancer Society Adopts a 360 Degree Constituent View with Gigya
CASE STUDY About American Cancer Society The American Cancer Society is a global grassroots force of more than three million volunteers saving lives and fighting for every birthday threatened by every cancer in every community. As the largest voluntary health organization, the Society’s efforts have contributed to a 20 percent decline in cancer death rates in the U.S. since 1991. The Challenge With an ever-growing user base, the American Ca