Idea & Innovation Management Case StudyAmer Sports is a multinational sporting goods manufacturer based in Helsinki, Finland, producing products under seven flagship brands within three business units: winter sports, ball sports, and fitness. With a dedication to product innovation, the company has developed technically advanced sports equipment, footwear, and apparel, in order to improve performance and customer satisfaction for its millions of customers worldwide. Operating in 34 countries across the globe, Amer Sports is represented by a range of leading athletes and organizations across many sports and disciplines. These include Swiss tennis legend Roger Federer, record-breaking World Cup skier Marcel Hirscher, multi-championship-winning golfer Pádraig Harrington, and ma

Join for free to read