CASE STUDY The Company Advanced Micro Devices (NYSE:AMD) is a global semiconductor company that designs and integrates technology that powers millions of intelligent devices, including personal computers, tablets, game consoles, and cloud servers that define the new era of surround computing. The Site AMD Developer Central is the semiconductor giant’s U.S.-based developer outreach site. Built on WordPress, the site serves 260,000 visitors per month, more than 50 percent of whom are outside the U.S. The Developer Central site builds and fosters relationships with AMD’s developer community. These vital software developers create the software that unlocks the power of AMD’s award-winning hardware. AMD leverages the site to promote its software products, and provides both information an

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