CASE STUD Y Lexalytics, Inc., 320 Congress Street, Boston MA 022210 USA | 1-800-377-8036 | w w w . l e xal y tic s . c o m © 2019 Lexalytics, Inc. | AlternativesPharma Case Study v2 EXTRACTING INSIGHTS FROM NATURAL LANGUAGE DATA Pharmaceutical marketing teams face countless challenges in growing market share, demonstrating product value, increasing patient adherence and improving buy-in from healthcare professionals. AlternativesPharma helped those professionals by providing useful market insights and effective recommendations. AlternativesPharma’s customers expected relevant insights and appropriately in-depth analyses. But pharmaceutical market data is both overwhelming in scope and difficult to decipher. This is particularly true of textual data, such as customer

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