CASE STUDY TEMECULA LAND MARKET LEE & ASSOCIATES NORTH SAN DIEGO COUNTY 1900 WRIGHT PLACE, SUITE 200 | CARLSBAD, CA 92008 1 THE CHALLENGE The subject property was passively marketed for 10+ years by the Owner, John Firestone. The property was in escrow at one time in the early 2000s with an East Coast developer, however that transaction fell apart and the property ended up in litigation for several years. The Seller was generally very patient and non-negotiable. Many parties were interested, and we brought offers from several large master developers including Newland Communities and Suncal but no deal was consummated. The specific plan allows for a wide variety of housing types. Ultimately, a developer was going to have to be a qualified and competent master plan developer who had

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