The challenge The size of its organisation was causing headaches for Alstom’s corporate communications and branding teams, which is why their primary business objective was efficient, cost-effective brand control at global and country levels. Alstom is a global leader in the world of power generation, power transmission and rail infrastructure. It operates in over 100 countries, has a workforce of around 100,000 and an annual turnover of approximately €21 billion. Alstom has now been using Freestyle Partners for over eight years and it is central to Alstom’s strategy for the distribution and management of all its digital communications and assets. Case study Freestyle Partners is an award-winning asset management system developed in collaboration with some of the world’s bigg

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