HP customer case study: HP ProLiant DL380 G6 and G7 Servers, HP Services Industry: financial services Alpha Trading Systems increases speed for securities trading with HP ProLiant servers Financial services company boosts performance up to three times over its previous environment at lower operational cost “The biggest surprise for me is the amount of performance gain that we receive from ProLiant DL380 G7 Servers over our original infrastructure. The performance has far exceeded my expectations, and it allows us to bring faster speed and higher quality execution to the equity trading market.” –Karl Ottywill, chief information officer, Alpha Group Objective Enhance the Alpha Trading Systems IT infrastructure to create a stronger competitive advantage for executing trades

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