ALLYDVM Case Study ALLYDVM had a promising start as a winner of Harvard Business School’s MVP competition. However, there were still plenty of obstacles to overcome. The company needed to build long-term strategic relationships with big players in the industry. As a brand new startup, they also needed a way to clarify processes and protocols, both internally and with their partners. Finally, they needed to work on clearly communicating plans and updates for the app they were developing for pet owners. In short, ALLYDVM needed a communication platform would allow them to convey complex ideas and relationships more simply—and preferably one that would work within their existing G Suite interface and communication network. ALLYDVM adopted G Suite early on as a free, collaborative alternative

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