ALLURE IN DESIGN INTELLIGENT LED LIGHTING FOR LUXURY CAR SHOWROOMS.THE BRIEF In an age in which consumers increasingly connect with different brands and products via web-based channels, the car dealership has still endured as the central part of the promotional and buying process. Exciting displays, evocative surroundings and inviting atmospheres, leave powerful impressions on customers that have a direct impact on sales. For luxury showrooms, creating a sense of allure, exclusivity and value is essential to maintain a strong and trustworthy brand identity. Designing unique and professional lighting solutions for these retail spaces requires the latest specialised components and manufacturing capabilities to tailor each lighting system to the exact demands of the modern retailer.

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