Allsteel, part of HON Industries, is a high end office furniture company. They pride themselves on customer service and quality. HON and Allsteel were named Fortune Magazine’s Most Admired Furniture Company in 2003. CHALLENGE: In tandem with processing dealer literature requests, Marketing Alternatives was also asked to devise an online system for tracking and managing the annual co-op literature allowances set for each Allsteel dealer. SOLUTION: Using its proprietary web-based MARS reporting system, Marketing Alternatives linked Allsteel’s dealer database to the preset allowance amounts for each customer record. Each time a dealer literature order is processed, the system debits the cost of the literature plus shipping against the dealer’s literature allowance. When

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