Case Study

All It Takes Is The Touch Of A Button For Dr Pepper Snapple Group To See Opportunity

All It Takes Is The Touch Of A Button For Dr Pepper Snapple Group To See Opportunity

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SUCCESS STORY Profile Dr Pepper Snapple Group (NYSE: DPS) is a leading producer of flavored beverages in North America and the Caribbean. Its success is fueled by more than 50 brands that are synonymous with refreshment, fun and flavor. DPSG has 6 of the top 10 non-cola soft drinks, and 13 of its 14 leading brands are No. 1 or No. 2 in their flavor categories. In addition to its flagship Dr Pepper and Snapple brands, their portfolio includes 7UP,

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