Across the country, public K12 school systems face intense competition from charter schools and other alternatives. The Alief Independent School District in Texas has experienced this pressure firsthand. By listening to the needs of its “customers,” and providing exceptional service, Alief ISD is leveling the playing field, and winning market share. District officials partner with K12 Insight to help make this happen. CASE S TUD Y Alief Independent School District www.K12insight.com @K12insight 2% Percentage of enrollment lost in 2016 Source: Alief ISD THE CHALLENGE Located in southwest Houston, the Alief Independent School District serves an ethnically diverse population of 47,000 students, 86% of whom qualify for free and reduced- price lunch. Like other school

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