Customer Case Study Akbank Accelerates Marketing with Agile Analytics Powered by DatameerDatameer CASE STUDY PAGE 2 AKBANK ACCELERATES MARKETING WITH AGILE ANALYTICS POWERED BY DATAMEER In 2016, Akbank was voted as the “Bank of the Year in Turkey” by The Banker, deemed the “Best Bank in Turkey” by Global Finance and the “Best Bank in Central and Eastern Europe” by Euromoney. The company has also been named “Most Valuable Banking Brand” in Turkey for the fifth consecutive year in the international brand valuation company Brand Finance’s survey. Akbank is one of the largest banks in Turkey reporting a net profit of TL 4,854 million (~ USD 1,387M) and assets of TL 295 billion (~ USD 84B) at the end of 2016. The bank’s consolidated capital adequacy ratio of 14.2 percent, calculated

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