Founded in 2004 by partners Greg Lanesey and Matt Radecki, Different by Design (DXD), along with strategic partner HD Cinema, provides production and post production services to independent filmmakers throughout the US. Lanesey and Radecki have long relied on AJA products, and the facility served as a beta tester for the KONA video capture and playback card when it was first introduced late in 2002. “We did one of the first online edits with the KONA card about six years ago when it was still largely in beta, and received an ex- tremely high level of support that continues to this day,” Radecki says. “AJA doesn’t just sell you a product-they’re responsible for it. Customer service is almost immediate and always helpful. When people ask us, ‘Why KONA? Why not use a lower-cost produ

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