AIDA, partnering with agency Initiative, set new digital performance marketing standards using Taboola software's AI-powered platform, achieving 5x ROAS and 26% lower average CPO than peers—while driving more conversions despite reduced costs. Taboola's innovative technologies, intelligent targeting, and data-driven optimizations turned the collaboration into a strategic alliance of technological excellence. As Kim Liebers, Managing Partner Client Services at Initiative, celebrated: “Through... Taboola... we were not only able to achieve a five-fold ROAS [and] reduce the CPO by 26%... This partnership was... a strategic alliance that showed how powerful collaboration and technological excellence can be.”

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