Dr. Andrée Bates outlines AI's transformative impact on pharma sales and marketing, emphasizing its use in enhancing precision in identifying rare disease patients, improving recommendation engines for content engagement, and refining physician targeting. AI-driven content marketing, customer segmentation, and omni-channel marketing strategies also significantly optimize engagement and efficiency. Additionally, AI aids in pricing strategies, market access, and forecasting, integrating advanced data analysis to predict and respond to market needs. Bates reassures that while AI automates certain tasks, strategic human oversight remains essential.

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