mrc Productivity Profile Allianz Global Risks uses mrc to turn Genius into a Superstar. Allianz Global Risks is one of the largest corporate insurers in the world, provid- ing cover for almost half of the Fortune 500 companies. So, when they made the strategic decision to become more client focused, customer service be- came a mission-critical IT project. "Our first instinct was to bring in a CRM solu- tion," explains Katj

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