Agency Optimizes Client’s Lead Qualification Strategy with CallRail WebMechanix is a full-service digital marketing agency in the Baltimore area, focusing on SEO, paid media, email marketing, marketing automation, web design and development. A strong focus for the organization is conversion rate optimization. But in order to effectively execute a conversion optimization strategy, the firm needed to know the sources of the best leads for their clients. CallRail delivered a custom fit for this need, and provided the right mix to enable WebMechanix to address client concerns across an array of issues. The Challenge A significant portion of WebMechanix’s portfolio includes B2B services for local business. “Many of these businesses close their leads over the phone,” stated Brian Thackston, Dire

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