Case s tudy After the r eorgAnizA tion: our four StepS to MAke it e ffective Pharmaceuticals Issue or Challenge: A division of a global pharmaceutical company reorganized to align its units with customers and to be able to scale its size to changing business conditions. The new organization soon faced the following chal- lenges: 1 The Organization was stagnant, continuing to operate as it did before the reorganization 1 Purpose of the reorga

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