Like so many businesses, Affinity Plus experienced skyrocketing demand for online and remote services at the onset of the COVID-19 pandemic. And like those other businesses, its website experience needed help. On the backend, basic maintenance and content updates took too long, and they fell on too few people. On the front end, the interface couldn’t live up to the design team’s standards. All of it frustrated internal teams, and made it impossible for Affinity Plus to give its 240,000 (and growing) members the experience they deserved.

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