AEG Presents, a global live events leader, partnered with HUMAN to ensure its marketing campaigns reached real fans instead of bots. During a six-month pilot using HUMAN’s Data Contamination Defense, the company discovered that 10.59% of total traffic and over 15% for one tour came from bots. By analyzing invalid traffic across social, display, and owned media channels, AEG identified problem sources and optimized its marketing mix in real time. The solution reduced bot traffic below industry norms, improved campaign accuracy, and protected ticketing and registration processes, ensuring advertising budgets targeted authentic human audiences.

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