BACKGROUND Advocate Health Care is based in the Chicagoland area and has been named one of the top 100 hospitals in the United States. In 2009, Advocate Health Care was spending about $700,000 on out of home each year. Since then, the company has slowly built its program & increased its spending in all media, expanding to posters, bulletins & Metra (rail/transit) buys in the Chicago market. In October 2011, the agency approached all out of ho

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