Shining light on innovative design For the 2012 London Olympics, Paris agency CLM BBDO approached Adobe agency partner Resn to help create and develop an innovative campaign for EDF, the official electricity supplier for London 2012. The agencies combined efforts to produce the EDF Light Games—a series of digital games, including kayaking, fencing, long jump, archery, cycling, rowing, and swimming—that bring Olympic sporting events to life o

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