Overview adMarketplace, a New York based ad-tech company, provides a search advertising mar- ketplace for the more than 50% of internet searches that occur outside major search en- gines. Designed as the original search adver- tising engine for eBay , adMarketplace currently offers the largest search advertising solution of its kind outside of Google and Yahoo/Bing, as well as the first and only programmatic marketplace for search. adMarketplace uses Vertica as the analytics engine behind its data and predictive ad platform to provide an end- to-end search advertising solution for major brands and publishers. This combination of precision, flexibility and transparency gives adMarketplace a competitive edge, with per- formance-based power that lies at the heart of adMarketplace

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