Addressing Counterfeiting and Adulteration Increases Sales by 25% The Issue Authentix implemented a program in South America to help address a spirits counterfeiting issue. With annual production of over 60 million bottles of various spirits (approx. 50 million liters), this market provided the largest single source of state government revenue—over $150M in previous years. The Solution To solve the issue, the program used a combination of in-product, on-package marking and distribution channel monitoring. For authentication purposes on packaging, an overt feature was added as tamper evidence for consumers and a covert feature was added for official retail inspectors via handheld field verification readers and test kits. In addition, covert features were incorporated into the spirit itself

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