Case Study
Adding speed, agility, and intelligence to a growing brand.
Case Study Iovate Health Sciences International Inc. is a dynamic, leading-edge nutritional company that delivers high-quality, innovative, and nutritional products around the world. Their brand innovations include MuscleTech®, Hydroxycut®, Six Star®, Purely Inspired® and Xenadrine®. They are committed to being the number one active nutrition and weight management supplement company in the world. Arguably one of Iovate’s most well-known brands, Hydroxycut, is the number one weightloss supplement brand in America. Originally started in 1995, Hydroxycut now has more than 20 products including Pro Clinical Hydroxycut, Hydroxycut Ultra Lean, Hydroxycut Gummies and Drink Mix, and Hydroxycut Black. These products, formulated with a scientifically researched key ingredient, are intended t