Amsterdam, The Netherlands WOWING AMSTERDAM Amsterdam is renowned for its artistic heritage, and is now reinventing itself by transforming older buildings into iconic structures. A’DAM illustrates the city’s ne balance of fusion and technology. Description The new name A’DAM is the abbreviation of Amsterdam and also stands for ‘Amsterdam Dance and Music,’ which reects the business of the owners and main tenants. It has become a major tourist destination containing top-notch bars, restaurants, oces, a hotel and of course the wildly popular spectacular observation deck. Originally a mono-functional oce tower for 350 employees, A’DAM is a multi- functional building now, visited by around 3,000 people each day, nearly 10 times the number it was originally designed for. In order to handle t

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