Acquity-Group : Chinese media training, Chinese media relations and strategy, urgent requirement.
Acquity-Group : Chinese media training, Chinese media relations and strategy, urgent requirement.
1 PagesCASE STUDY: ALLEGRAVITA LLC | 32 W 39 ST 4TH FLOOR | NEW YORK, NY 10018, USA | +1 347 850 7101 ????????????? | ?????????55?3?01-A509 | BEIJING, HAIDIAN, 100080, CHINA | +86 10 6253 0450 Chinese media training, Chinese media relations and strategy, urgent requirement. ACQUITY GROUP Acquity Group were given last minute notice of a press visit by three of China’s leading media outlets in February 2012. The agency’s senior management had only a day and a half to prepare for the Xinhua, Caixin and China Daily visit where they would be covering Acquity’s efforts as joint-venture partners on bringing the Chinese sportswear brand, Li-Ning to the US. OUR PLAN: As Acquity was unfamiliar and unexperienced with Chinese media, Allegravita immediately responded with overviews of the three medi
