PEAKWORK CASE STUDY: BEDFINDER Accommodation newcomer bedfinder breaks US market in a matter of months With Peakwork technology and lodging platform to increased reach via Google BACKGROUND Hotelplan is the largest tour operator in Switzerland. Suc- cessfully active in several European markets, this leading tour operator was now looking for opportunities to grow. In 2016, Hotelplan launched bedfinder, a new initiative to ac- celerate growth on a global scale. Focused on international markets and new distribution channels, bedfinder is a digital and disruptive brand, dedicated to the online sourcing, pro- duction and distribution of travel products on a global scale. Currently, bedfinder is focused on hotels. It comprises a small but powerful team of five based in Glattbrugg, Switz

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