The Challenge - Accessing Assets in the 4th Quarter with 5 seconds on the clock With the ongoing success of the Miami HEAT, there has been a surge in demand for a wider variety of content generated by the world renowned NBA franchise. The raw footage, created by HEATV, the team’s Media Production department, needs to be ingested and secured in a timely fashion in order to ensure a fast turnaround and distribution of the finished content. Some of the challenges they faced in their Avid workflow includes: • How to protect content at the point of ingest using an affordable, scalable nearline storage platform • How to manage various formats and wrappers during the ingest process • How to create links between full resolution and low resolution content from within the Avid based

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