Accelerate Growth and Stimulate an Innovation Culture at Heineken
Accelerate Growth and Stimulate an Innovation Culture at Heineken
2 PagesInnovation remains a strategic focus area for HEINEKEN and they are well on track to reach their target innovation rate 1 of 6 per cent of annual revenues by 2020. To boost this innovation rate and to enhance an innovation culture, HEINEKEN organises a worldwide Innovation Challenge annually. The 2013 Innovation Challenge aimed to generate strong ideas addressing local problems and to stimulate innovation across all HEINEKEN employee
