Case Study

ABTA

ABTA

Pages 2 Pages

A B TA BA CK GROUND ABTA is the UK’s largest travel association representing around 1,200 travel agents and tour operators that sell £32 billion of holidays and other travel arrangements each year. ABTA’s purpose is to support and promote a thriving and sustainable travel and tourism industry. The ABTA brand stands for support, protection and expertise. These qualities are core, as they help ensure that ABTA Members’ customers travel with con

Join for free to read