Case Study MC Group Increased Customer Convenience Using Scalefusion About the Company Business Goals Headquartered in Bangkok, Thailand, MC Group Public Company Limited and its subsidiaries started business in 1975 with an aim to become one of the leading organizations in the apparel and lifestyle business in Asia. The company began with manufacturing ready-to-wear jeans, by order, mainly for foreign distributors. Thereafter, the company began to manufacture ready- to-wear jeans under its own brand “Mc” . Since then, the company has expanded its product range and introduced new brands to respond to demands from various groups of customers. It is committed to offer and manage varieties of products to serve customers with different lifestyles and to ensure the highest stakeholders’ an

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