Case Study

AB Agri

AB Agri

www.abagri.com AB Agri Ridgeway Page Views Increased By 290% BUSINESS SERVICES AGRICULTURE Six months after launch the AB Agri website has seen a significant increase in visitors and they are spending more time on the site exploring and discovering new content. Background AB Agri is a unique community of leading agricultural businesses operating across the entire food supply chain, feeding one in five chickens globally and generating £1.9 billion revenue in 2015. Goals The brand needed to create a strong digital identity to showcase its focus on responsible agriculture in a storytelling style to help third parties such as suppliers, potential partners, and NGOs understand and endorse the business. AB Agri also w

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