CASE STUDY C A Tale of Two Finance Brands: Improving Visibility on the Local LevelCASE STUDY C A Tale of Two Finance Brands: Improving Visibility on the Local Level Two unique banking brands conquer common local listings challenges and tackle their own unique opportunities, achieving higher rankings, improved search visibility and enhanced user experience in search for all of their locations. Two large bank brands faced local marketing challenges common to financial services brands, as well as their own unique challenges around data and listings accuracy. One is a National Banking and Investment Service serving high net-worth and commercial clients across 8 states; the other a Regional Bank with 800 branches in 10 states. As different as they are, each ultimately needed a scalable, f

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