Case Study

A superstar opening for The Real Jerk UK

A superstar opening for The Real Jerk UK

A superstar opening for The Real Jerk UK By Johnson Reed July 9, 2018 0 After the success of his brother’s chicken restaurant in Toronto, The Real Jerk, Rodney Campbell wanted to set up another venue in London. The prospect of catering equipment leasing, however, was closed off – until Johnson Reed showed the way through... The Real Jerk has, over the last 33 years, become the no.1 spot for Caribbean dining in Toronto. Music artist Drake catapulted the business to new heights when the rapper featured the original The Real Jerk eatery in a music video that has since gained over a billion hits on YouTube. Overnight, the brand’s notoriety skyrocketed. As a result, Rodney and his brother felt they were ready to expand into a new market. They chose a busy London high street for the first UK res

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