Case Study
A Simple Solution To A Complex Problem Makes A Big Impact
1 Written by Ali Regli, Dial Interactive & contributor Robert Lamb from AT&T. www.DialInteractive.com | (954) 256-1818 Logotype A SIMPLE SOLUTION TO A COMPLEX PROBLEM MAKES A BIG IMPACT Written by Ali Regli DIAL INTERACTIVE CASE STUDY 2 Written by Ali Regli, Dial Interactive & contributor Robert Lamb from AT&T. www.DialInteractive.com | (954) 256-1818 Logotype Executive Summary Profitability is the key to a successful business. Since it costs six times as much to add a new customer as to retain one, companies are rapidly adopting a customer-centric approach to help build a competitive differentiator. In today’s virtual and connected marketplace, customers have more choices than ever