Case Study

A Shortcut To Long Distance Narrowcasting

A Shortcut To Long Distance Narrowcasting

Pages 2 Pages

Case Study: Hamburg Mall A SHORTCUT TO LONG DISTANCE NARROWCASTING The Customer The Hamburg AEZ shopping mall is a 60,000 sqm facility boasting 240 shops and some 45,000 visitors a day. The mall’s parent company, ECE, wanted to install a first class media platform mainly in waiting zones and in front of escalators. The network would be used to entertain, inform and guide customers strolling in the mall. Mall owners also hoped to us

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