01 Use Case Communications Solutions A Road Well Travelled Local Search Gone Wrong It’ s the middle of the night, you’re on vacation and your child has a terrible cough. You get in the rental car and use your phone to search for an open drug store near you. Your smartphone shows a few options — one is 3 miles away and another 3.5 miles away. With the hope of some sleep in your future, you choose the one that is a bit farther because it’ s t

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