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A Powerful Cure For Slow Data

A Powerful Cure For Slow Data

Podium Data
Pages 2 Pages

Challenge Building the marketing plan for a new pharmaceutical product involves analyzing many different treatment, customer, prescriber, pricing, packaging, and sales channel scenarios. Marketing analytics teams can spend months pulling together data sets, building models, and analyzing information to determine the best way to bring a new drug to market. By late 2014, the marketing team at one leading global pharmaceutical company was runn

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Related Solution Sets

Pharmaceutical & Life Science Industries
Big Data

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