Adobe Customer Story A powerful communicator. BT creates personalized campaigns that strengthen customer relationships by delivering the right information at the right moment. “Adobe Experience Cloud enables us to provide customers with useful communications and move away from just sending out general product information. Instead, we can more directly respond to customer needs. ” Gareth Russell Jones, Head of Data and Innovation, BT RESULTS SOLUTION Adobe Experience Cloud including the Adobe Campaign, Adobe Target, and Adobe Experience Manager solutions in Adobe Marketing Cloud and the Adobe Analytics and Adobe Audience Manager solutions in Adobe Analytics Cloud Adobe Customer Solutions Delivers personalized, TARGETED cross-channel experiences for business customers worldwide Achiev

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