Case Study

A new life insurance company embraces new technology to offer members point-of-sale decisions

A new life insurance company embraces new technology to offer members point-of-sale decisions

About SECU State Employees Credit Union (SECU) has a 76-year history of providing employees of the State of North Carolina and their families with consumer fi nancial services. The not-for-profit fi nancial cooperative is owned by over 1.9 million members and provides services through 254 branch offi ces, 1100 ATMs, 1700 branch agents, 24/7 contact centers, and its website, www.ncsecu.org. Starting SECU Life Insurance SECU had offered its members insurance services for 12 years as an insurance agency, but in 2013 the Credit Union made the decision to start its own insurance company, SECU Life Insurance Company. “We knew it would be very important to add convenience to the process of buying life insurance,” said Stacey Waddell, Chief Operating Offi cer of SECU Life. “Many SECU

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