CUSTOMER RETENTION IS GETTING TOUGHER FOR INDEPENDENT RETAILERS. AS CUSTOMERS HAVE GREATER CHOICE THAN EVER, RETAILERS MUST WORK HARDER TO WIN THEIR FAVOUR – AND THAT MEANS DIRECTING THE RIGHT MARKETING EFFORTS AT THE RIGHT CUSTOMERS AT THE RIGHT TIME. That’s why Choice Marketing Group, a consortium of independent retailers, has extended its contract with ACT for the provision of its loyalty and rewards platform, GEL. An affordable car

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