A leading digital media company achieves 23 percent growth in advertising revenue with effective targeting

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A leading digital media company achieves 23 percent growth in advertising revenue with effective targeting Abstract A leading global web services company wanted to consolidate the visitor information available on multiple platforms into a single user profile, for more effective ad targeting. TCS helped the company create this profile by integrating data from various sources into a single data mart, and use data analytics to gain contextual

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Case Study

A leading digital media company achieves 23 percent growth in advertising revenue with effective targeting

A leading digital media company achieves 23 percent growth in advertising revenue with effective targeting

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