Case Study
A Large Security Software Vendor (Fortune 500 company) –MSP and MSSP/Channel
Demand Curve Marketing first analyzed these different segments of MSPS/MSSPs and then categorized them by: 1.MSPs with IT Security fluency or experience. 2.Large VARs and System Integrators for IT Security3.MSSPcompanies. 4.Companies who are currently working as partners/resellers with their competitors.