CASE STUDY January 2015 A kaleidoscope of colour for ParadICE Gelateria thanks to Carpigiani ’s design and shop fit service Located in the bustling heart of Birmingham’s Harborne parish, husband and wife team Bipin and Nishma Patel recently chose a previously derelict retail unit to become home to the new ParadICE Gelateria, a vibrant business focusing on the production of delicious, homemade gelato, cakes and a wide range of beverages. Having both worked as pharmacists for many years, Bipin and Nishma felt a growing desire for a change in career. Identifying a niche for real, homemade artisan gelato, gelato cakes and a quality food and beverage offering in the West Midlands, it wasn’t long before the duo had signed up to Carpigiani UK’s popular ‘Gelato Universit

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